One of the greatest opportunities for revenue growth is through new products and services and also venturing into new markets. Bimeda-KE recently acquired Nutrimix Limited, a Kenyan company dealing in livestock nutrition products hence embarked on launching its Nutrition products range, a marketing event to fuel business growth and generate more demand for these products.
A product launch is a critical stage of any new product development process. Product introduction is a primary source of long-term competitive advantage and success of the product in the market.
The event that took place in March 2018 at Safari Park Hotel in Nairobi – Kenya, was attended by over 60 Animal Feed-millers from all over the country who were the invited and targeted audience.
Bimeda Team (Dr. Maurice Msanya, Nitzan Shiv, Adam Schatz and others) in collaboration with NOVUS INTERNATIONAL (Cyrille Tamatcho) made the event a success.